I have been working on the samples and I must confess that I enjoyed it a lot!
#1 - The Animated ad for Instagram:
BIG DOT SOCK by Happy Socks
During the brainstorming phase I chose the idea of taking inspiration from
the 80’s. Your big dotted pattern on the dark background reminded me of PAC-MAN,
so I turned the world of Happy Socks into a pixelate videogame
where the big dot sock becomes a playful hero, eating pastel-colored dots
and revealing the brand after its passage.
I have created this animation with Adobe Illustrator first, doing the vector graphics
of dots and background and then with After Effects, importing selected png images from your
Fonts: Game Over; Pac Man; Happy Socks logo.
#2 - Compelling banners for Black Friday
I have worked on these banners using After Effects.
The 728x90 and the 300x250 are tweens, they are clean and colorful at the same time.
I thought that the slogan “wear COLOURS on Black Friday” represents exactly the soul of
Happy Socks, to give joy into a monochromatic day life.
For the 160x600 I preferred to create a classier, fashionable style.
I really liked the HYSTERIA footage and I loved to match it with
a slow fade-in 20% discount animated text and a funny rotating "BLACK FRIDAY” text
in capital letters, giving contrast to the pastel shades.